WRITTEN BY SONIA MARTINEZ | 27 JANUARY 2011

Anita Roscoe of Island Valley Delights

Anita Roscoe, owner with husband Steve Roscoe, of Island/Valley Delights of Pahoa, have been selling for the last three years a variety of homemade breads, pastries, butter, jellies, jams and preserves as well as fresh eggs from their own chickens. Steve sells at the Volcano Market which is also on Sunday mornings. The couple also sells the bread through several retail locations.

“I learned to can and cook as a child, says Anita, and when my husband lost his business I decided it was my turn now. I started with just the jams then went to sweet breads. I saw yeast bread was needed and about one and a half years ago I started baking breads. We have since started a website www.islandvalleydelights.com and have been kept busy there”

Anita says her best selling products seem to be jams, cinnamon rolls, banana bread and her sandwich bread. “I sell my breads at Abundant Life, Keaau Natural Foods, and Down to Earth. I also sell bread to Kaleo’s, Black Rock Café, and to Ponds Restaurant. I sell my jams at KTA, Hilo airport, Kona airport, Honolulu Airport, and Down to Earth.

Anita enjoys sharing her products one on one and talking story. She especially loves repeat customers since they validate the joy she feels when she is creating what she sells.